Latest Projects
Below are some of the visuals of the work I do which includes writing the copy, designing, producing code, launching and measuring results.
Email Marketing Manager
I was tasked creating this e-commerce site’s complete e-mail funnel. This included designing, developing, implementing and testing a Welcome Series Emails for customers along with properly segmenting the audience, creating the right emails in the customer journey as well as creating their campaign calendar. This was the first email in the series.
Transactional Emails
I was tasked with completely remaking this e-commerce store’s entire email marketing. This included developing transactional emails that were on-brand. This is an email someone would receive when canceling an order.
Landing Page
In addition to building their web site, I was responsible for building landing pages that convert for this local Florida business whollybox.com
Coupon Email
As part of an announcement of a partnership between a medical group and a company selling Keto meals, I was tasked to create an email that would entice patients of the medical group to purchase the meals. I was later responsible for the entire email marketing for the meal company.
Email Marketing Strategy
This e-commerce store had a large client base and was sending many emails with coupons. However, they were unsure of the effectiveness of the coupons or the amounts. They also hadn’t AB tested subject lines previously. I designed their flows to collect data to optimize for the right subject line and the right coupon (if any). In addition, I leveraged the power of Klaviyo’s ability to produce dynamic coupons.
Website Project Manager
Coordination with UIUX Designers and Developers to build and release a hotel website.
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